Craft fairs are a successful part of my jewellery business.
Each craft fair I attend is different in its own way, whether it be the venue, its cause, or just the general atmosphere, but one thing is essential for all craft fairs…BE PREPARED!
Here is some guidance which you may find will come in handy if you are thinking of doing a craft fair.
1 Is your display organised? Find out the size of the table beforehand and plan your display at home before you leave. This is me practising my display at home based on a 6′ x 2′ table. Then when you arrive, you will know what goes where.
2 Check to see if there are going to be other stalls selling the same product as you. Jewellery, for example, is extremely popular, but make sure it’s your stall that stands out.
3 Check whether you will be by a power point if you require electricity for lighting, for example, or a laptop. Does the venue have wi-fi (if you need it).
4 Have a float prepared with plenty of change.
5 Do you have signage to say who you are?
6 Leave your business cards on the table.
7 Leave a clip-board for names and email addresses to build up your customer database.
8 Do you have a card terminal for credit/debit cards? Could you be losing business without one? Check the internet for the best deals with the card companies. Credit card sales often lead to multiple sales!
9 Introduce yourself to other stallholders. Swap business cards and network. This is a great way to make connections and learn about other opportunities.
10 Take a pen and paper to make a note of your sales, customer orders or requests.
Did I say 10 tips? Well here is another, and perhaps the most important!
11 Check whether the venue offers refreshments, and if not, take a flask!
I hope that helps with organising your next event. Craft fairs are fun!
Tell me what advice you have when attending a craft fair?
If you have found this useful, please share to your social media friends. If you share on Facebook and add #KarenJJewellery to your post, I shall let my friends know about your page.
Return to KarenJJewellery website